Entry #5 Mayhem

https://youtu.be/_GPeJimtw_s

  The advertisement I chose was the Mayhem Promposal. The Mayhem Promposal commercial was intended to make the audience laugh and to inform. The commercial begins with a teenager ‘Kyle’ singing while his set up of candles spell out the word ‘PROM’ near his gf home asking his girlfriend to be his prom date. But this soon goes awry when the unpredictable circumstance happens, the home catches fire. The advertisement is trying to promote an insured safe living, meaning when accidents happen “Mayhem” Allstate will be there and try not to cause stress. This commercial targets homeowner specifically, this commercial shows in the most relatable way that accidents can happen at any given time. By looking at this advertising we see this situation can occur to any average person living in the United States. The commercial makes sure to add regular people who are living normal lives. The target audience should consider this advertisement as an entertaining yet serious ad, what happens in the advertisement is funny and amuses the audience, but it should not be taken lightly since this can happen to anyone. The tone of the advertisement can show as upbeat at first, the audience sees and hears the setting background as dark, and you hear crickets while Kyle sings which can imply that no one else is awake or around to see when disaster can happen. The author does a great job in capturing viewers' attention and making them laugh while showing what can happen in just a matter of seconds.